Feel Good.
Invest Better.
A Robo Advisor that cares about your feelings and your money. Zero Management Fees for accounts less than $500.

About Bob's AI Technology

Bob will ask you questions to understand your risk tolerance. He will then pick the stocks that best match your personality. You can choose your stocks, but Bob prevents you from making novice mistakes by over-investing in one or two stocks and forces you to use diversity to protect yourself from the stock market risks. Other platforms allow you to invest any amount you want, good or bad. Brokerages don’t care because they make money on each trade you make.
Bob has a proven track record. He currently runs an ETF ( Exchange Traded Fund) called LETB: NYSE, which has outperformed some of the most popular stock indexes, such as the Russel 2000 and the Standard & Poor’s 500, since its inception in Feb 2022. Bob looks at detailed stock information and the movements in the stock market to make the best decisions for you. Just sit back and let Bob do the work.
What type of investor are you?
Brenda
Nipsey Hustle
Serena
Successful woman working in corporate America with stable income. She is interested in aggressively growing her money to work smarter, so she doesn’t have to work harder. She is on track toward meeting her financial goals, including retirement savings.

The Problem
There are 3 Fundamental Problems when you decide to trade individual stocks online.
- You can lose 100% of your cash in one day
- No encouragement or advisement when you’re gaining or losing money
- Your investment journey is alone
The Solution
The Reasons to Choose Let Bob as your Financial Investment Tool
- Bob will guide your through your investment journey. All you need is very little money to get started.
- Learn while you invest. Bob keeps you up-to-date on the latest news and changes that may affect your portfolio so you are always in the know.
- Bob was created for marginalized communities. He understands the barriers to investment and will work hard to break down those barriers.
Enjoy the same type of technology used on Wall Street.
What does Bob Care About?

He cares about your money by determining the appropriate budget for each investment and preventing you from investing too much.

He cares about how you feel when investing by sending notifications of encouragement, news updates, and advice.

He cares about how you invest by preventing you from investing 100% of your money in one investment.